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How It All Started

We take pride on pleasing our customers and creating a product that is unique in taste and a healthy snack. El Toro Beef Jerky is a local New Mexico brand that originated in 2012. It was first sold in school to classmates and peers, then progressed to being offered to teachers/staff, and ultimately grew to selling to Santa Fe locals. Now we have customers all over the nation and world. It has been a joy to grow and expand with much appreciation for all the business. We hope you enjoy our product and we look forward to welcoming you to the El Toro Beef Jerky community.  

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